Turbidity observed on conventional products is cut and realizes higher color intensity with single color use.
Moreover, the damage is minimized by reducing alkali content.
Top-on-Do D Oxy
Non-silicone hair color agent, realizing natural texture with gloss on the hair while keeping the volume at the hair root.
High-quality low alkaline color developed based on salons' opinions.
Product range focusing on high-needs brown related colors with improvements on hair gloss and softness for easier combing and smooth passing of fingers
Stimulatory components containing hair color agents hurt cuticles and is a cause of squeaky feeling and a damage of the hair. It is also known to be a cause of stress, thin hair and hair loss. Our products are developed based on such customers' voices for concerns of squeaky and damaged hair after color treatment.
Deficiency or abnormality of cuticles is hardly observed on healthy hair and they are evenly distributed. Phiten hair color realizes beautiful coloring finish with minimized damage on the hair.
- Loss or abnormality of cuticles is hardly observed and they are densely distributed.
- Cuticles are maintained densely distributed even after 4 times color treatment.
- Phiten hair color is used.
Easy combing with smoothness as if a treatment is being just applied.