Brand Concept

ブランドコンセプト

“BECAUSE I WANT TO SEE THE SMILE ON YOUR FACE...”

I want to deliver moisturized and glossy looking hair to women worldwide, and put a smile on their faces. By engaging with many women strugging with their hair for a long time, I have come to understand that healthy body creates beautiful hair.
Moreover, a beautiful hair is a presentation of beauty portrayed by good overall health.
Phiten's hair beauty brand, "YUKO" is making its best effort to convey the joy and wonderful finishes not limited to beauticians but also to women worldwide.

YUKO YAMASHITA HAIR STRAIGHTENING別ウィンドウを開く

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